Motivational talk (YouTube) advising real estate agents to prioritize difficult, high-value tasks first via disciplined time-blocking. The speaker emphasizes 'eat the frog'—doing the ugliest, least-desirable task first—and uses a concrete recruitment example (60 minutes/day, Mon–Thu → potential 50 recruits in 12 months) to justify sticking to short daily blocks despite resistance.
If you had a listing appointment every morning from 8:30 to 10:30, would you miss it? Not a chance. Would you go into that listing appointment unprepared? Not a chance. And I've struggled with this personally. To eat the frog, which is the ugliest thing that you probably don't want to do. That's not dopamine hits getting checklists off, responding to a offer, that's whatever all those other things. The thing you don't want to do is the thing you should do first thing. And you have to attach the value to it that you would to a listing appointment. If I knew without a doubt that Monday through Thursday, which is the days That I work 60 minutes a day, four hours per week, would lead to 50 recruits for me in the next 12 months into my platform, would that be worth my time? Am I going to like those time blocks? Am I going to like doing 90 second videos and am I going to like any part of it? I am not going to like any part of it. Am I going to have the, the, the desire to move the time block and not do it or. I'm going to have that desire for sure. But there isn't anything I can do that's higher, that's going to get the ball rolling on the thing I need to get the ball rolling on than that activity. And I need to figure out, and I'm going to struggle with it too, how to get it done and not move it and not justify. I'll just do double on Tuesday because my Monday got away from me and all the crap that we come up with. But it eat that frog conversation.