A short spoken monologue advising real estate agents to stop spending time on low-dollar activities (errands, running signs, showing homes) and instead delegate those tasks so they can focus on higher-value work (coaching agents, lead generation, consultations, negotiations). The speaker contrasts 'runner' tasks with strategic, one-to-many and revenue-generating activities and emphasizes hiring inexpensive help to reclaim time.
If you're in your car a lot, chances are you're not doing highly productive activities. And that's going to hurt a lot of people. It's like, well, who else is going to show homes or you know, work with, go to inspections or attend closings or run a lockbox from. A lot of that work is, you know, showing agent type work. And you know, a runner, like a person that just spends their time all day long in my market, I can hire a person that's willing to drive around for me, not drive me around, but just drive and run errands for me for 12 bucks an hour, right? And so we had to be honest with ourselves about what we're spending time on. So there's like runner type activities like that, super low pay. You may actually like being in your car and thinking you're free and you're like, this is great. I'm a real estate agent and I get to like run from a closing to pick up this check at the attorney's office to I got to take a few photos. I have to design a brochure, I have to input a listing into mls. I have to, you know, lead, generate, I have to do lead follow up. I have to do, you know, consultations with buyers and sellers. I have to negotiate contracts, right? Get a home under contract for a buyer or seller. If you're a team builder, you're interviewing agents, you're coaching agents, you're running team meetings, you're maybe putting out content, right? To attract buyers and sellers, you know, one to many type activities. You can tell in that list that just running things off the lower dollar productive tasks, including showing homes all the way up to like coaching agents and onboarding new agents and lead generation and lead follow up and consultations with buyers and sellers. They went from low dollar productive to high dollar productive. The question is, that's easy, right? You can honestly say, can I hire someone? And it's not that you will hire someone. Can I hire someone to do that for me? Can I hire someone to, to run signs and lock boxes and pick up checks and pick up something a seller left in a garage, you know, after a closing pickup sign? Right. Can I hire someone to do that? Yes. Is it very expensive? No, it's not expensive at all. But why are you doing it? You're doing it because it just seems like that's what you're supposed to be doing, right?
