Real-estate agents waste time with generic drip campaigns. Instead, match your follow-up to what leads actually look at: send listings from neighborhoods they browse, offer daily property alerts for their type, and ask permission first. Relevance keeps them engaged. Generic messages just get you unsubscribed.
Our follow up process is. And we'll, we can break it down in just a little bit, but really I call it being relevant and not annoying. When's the last time you took a long trip with your, with your kids in the car? Not, not in a plane.
We fly for that reason. Okay, so we just went to Kentucky, which is a six hour drive, but.
We took the 35 minute flight. Yeah. So we'll go two hours to Orlando and literally we're 10 minutes into the drive and my youngest is like, hey, are we there yet? Are we there yet? That get, that gets annoying. Right. And if all we're doing is picking up the phone and saying, lars, are you ready to buy? Are you ready to buy? And you do this for a year, they're like, this guy's not bringing any value to me. So we say be relevant, don't be annoying. And how do we be irrelevant? How are we relevant? I cannot do it with a, with a standard drip campaign. So what I do is how we teach it is we. When you're looking at the customer's behavior, be specific to what they're doing. So if I know that they're looking in Charlotte. Right. And they're looking in uptown, I'm going back from memory here. I'm going to say, hey, there's some really good deals in uptown. Do you want me to send those over to you? Versus hey, it's spring cleaning time. You know, the same boilerplate emails that you get from everyone that's like, look, this guy doesn't know what I mean, you know, and then you're, you're, you're one click away from the customer saying unsubscribe. And now all of a sudden I cannot market to them. So if I'm sending something to them by email, it daggum better be as, as precise as it possibly can to their particular situation because once they unsubscribe for me on the email, I'm going to have a hard time getting what I want delivered, which is property alerts. That's why they sign up. They want to look at pretty houses. So we always make sure there's pretty houses going to them every single day.
