A real estate agent explains how to win listings by showing buyers you can deliver and by offering sellers transparent, frequent communication and professional marketing. The speaker uses buyer leads and professional photography as competitive advantages, with plans to add Matterport tours.
I promise you this is so far from anything that you've ever been to. And now Mike has a good question. We added professional photography and professional staging a few years ago and it was a game changer for getting listings, selling them quickly. Mike, you should know, you've been with me long enough that I hate the term game changer because very few things change the game. But I'm just picking on you. What else do other members do that make a true difference in the seller experience? So what things could you do to. To me, Mike, there's two questions. To win more listings or to create a better seller experience. Because a lot of times just selling the stuff you do better than the next guy is going to win you more listings. A true differentiated seller experience is almost a different question. And I think that is just around a high level of communication with sellers and reiterating what you're doing to market their home and if it doesn't sell and just having the seven day communication commitment and then 30 day market reviews is I think half the battle there. To win more listings, we're shifting a little bit more towards showing them that we have buyers and that being our real unique selling proposition, guaranteed sale is a bit, I just, it's something that we don't really lead heavily with when we get into a conversation with a seller. So we're building up unique sort of value. What we really value and how we work differently, we generate. I think I ran the numbers. It's a ridiculous amount of buyer leads every month. And that's going to be how we drive success. So I think we do a better job of, of communicating that it's not normal for someone to generate 76 buyer leads a month or for us it's like 7 to 800. That's not normal. That's why you want to hire us, is that we spend money to generate interest in our listings and then if they don't like your, you know, another listing, we're going to cross sell them your listing. We have a team of buyer agents that, so that, that is going to be more our sell. Because Mike, we definitely do professional photography. We're doing, we're going to be adding matterport. We don't do professional staging. Hasn't hurt us. Lots of agents in my market that do it, but it hasn't really hurt us. So I think there's two, two different questions there.
