Top real estate agents scale by building systems and delegating. One agent had an $11/hour employee set appointments from inbound leads, while a standardized pre-list packet delivered by courier ensured every listing appointment started the same way.
$11 per hour
Inbound leads only (no outbound)
The most highly sought brain surgeon in the world. That people fly in from all over the world. There's like 20 other people that support that person to the point where the skull is probably removed off of the head before that person comes in. After someone's cleaned their hands for them and put their gloves on and they work for a half hour to do what only they can do. This is the mindset I had is that there has to be stuff like that in my real estate business that only I can do. And I got it down to the point where like listing appointments, I was so good at them. All the Legion systems were dialed in. We had inbound leads coming in so I could pay someone $11 per hour just to fill out and set appointments for me. So, so no outbound. And they had a pre appointment process, a pre listing packet. And that's a whole system. Every time we set up an appointment, we have a courier go out with this script that hands them a pre list packet and says these words exactly. That's a system that happened every time. There was zero percent chance that that person wasn't going to get a pre list packet. Even if we had to physically deliver it to them at work, or if they were a husband and wife, a divorce situation, they both would get one. So that's like another system.
