Lars Hedenborg shows realtors how to profit from expired listings. Use Red X to automate lead capture, send direct mail with circled MLS problems and a bold offer, and guarantee a sale in 39 days or pay $4,000. Prospect on Mondays when listings expire and homeowners are frustrated.
Realtors. Here's what you need to do to start capturing more expired listings. First, you need to automate your process for getting expired listings. You can check out platforms like Red X that can deliver new expired listings in your market every month. Then the next thing you need to do, and this is the most important part, is stand out. Try this. Send the expired listing homeowner a letter with a copy of their recent MLS printout and then use a big red Sharpie to circle things they could have done differently. In big letters, write I know why your home home didn't sell. Call me. That kind of direct statement is really going to pique their curiosity. Then offer them a performance guarantee. Something like I'll sell your home in 39 days or I'll pay you $4,000 guaranteed. How can I be so sure? Call me and let's chat. That's going to help you stand out and get the face to face meeting you're looking for. And once you're in the door, most buyers don't even bring up the guarantee. Pro tip do this kind of prospecting work on Monday. When a listing expires. It means that the homeowner just had weekend where their home didn't close and they're frustrated that Monday is going to be critical to your prospecting.
