A real estate agent warns against spending five figures on AI tools before fixing your database and digital presence. AI-generated content isn't resonating with audiences yet, and many agents are buying expensive solutions without doing the foundational work first.
A five-figure annual investment.
I do a Monday call with our community where I just answer questions and I challenge agents. They brought up the topic of their integrating AI. I think they have AI calling to circle prospecting or like just this bleeding edge AI solution for real estate agents. And I'm like have you talked to anyone where that thing actually works? And they said no. I said how much did it cost? And it was a five figure annual investment. And I said oh my Lord. I said you guys haven't even really done the required level of effort on your database base Then also your what we call digital footprint. Nobody really wants to see AI generated anything and it might be different in the future but as it stands now it's a massive distraction. So that's the first reason why AI is holding you back. You think it's going to be this end all, be all, it's going to solve all your problems and you're spending a lot of time on it and it's a massive distraction.
