Keep It Simple & Quit Wasting Your Time Chasing Squirrels!

So beware of shiny objects. I think most of you know here that the systems you're gonna gonna learn here are very, very basic. And some of you are gonna say, no, no, you know, I can't, it can't be that simple. But that is the beauty of real estate business school is that there are three to four marketing pillars that you're going to focus on and three to four technology platforms. And you have to commit to yourself to stick with just those sort of handful of marketing pillars and handful of technology platforms. Don't fall into the trap. And the analogy was awesome analogy. I remember Darren Hardy was on stage at a real estate conference I went to and he gave the analogy of just think of a hand pumped, well, well water. So a water pump and you're, you're, the water's 300ft down and you really have to pump that pump, you know, hard for a long time to get the water to come out the out the top. And so you're pumping, you're pumping. You might go for five minutes and your arm's going to fall off. But, but once the water starts coming out then you can kind of sit back a little bit and you know, you just keep it going steady. And that's like a system that you have in your business. Agents are so quick to jump from one thing to the next thing and oh, top producer sucks. This has gotta be better. Oh no, this is better. Oh, online seller, lead gen, let's go do that. I generated 17,000 online seller leads, you know, let's go do more of that. And so everyone's looking for the next best thing that they don't stick with anything long enough to really make a serious impact in their business. So don't fall into this trap where once you take your hand off of the pump, it's going to take a lot of effort to get that water back out of that well. So most agents are looking for a quick fix. The next best CRM paperless platform. There's another lead gen platform coming out. Oh, it's exclusive access. I've got to jump on it and it's exhausting. It exhausts me. Even though I don't fall for it anymore. For the most part. I've got a little bit of luxury in my business now where I can test things, but it's exhausting to see the threads on Facebook about this being the next best thing. And you should do this. And this is one of the, if I can teach you one thing, is that to have your BS meter so high that when anyone mentions something to you about this being something that's working, being well, how many listings do you have right now? How many listings, appointments? How many listing appointments have you gone on in the 90 days that you've been doing this? How much money did you spend on it? So you went on one listing appointment and you spent $3,000 a month on it? Okay. How many calls have you gotten? How many? You know, you really need to dial things in and know where that advice is coming from. So beware of shiny objects and chasing squirrels. This one slide right here will pay for this entire B school training. If you really take this to heart, the fact that you can't chase every squirrel that comes your way, it will be the death of, not necessarily the death of your real estate business, but it'll always keep you at a level that you won't be able to break through because you'll always be losing momentum by shifting over. I'm so passionate about this one slide because I've been there where I've just chased everything.