Leads on Autopilot Transform Your Real Estate Business

9 May 2025

Watch on YouTube

Presentation arguing agents should build systems to generate a steady, automated stream of real estate leads (so leads come in while working with clients, with family, or on vacation). The speaker outlines a framework of 10 lead-generation levers and emphasizes two universal requirements: (1) structure and build your database, and (2) implement a value-added touch system. He gives concrete heuristics: 10–15% of an "inner circle" database will either transact or refer if a proper touch system is in place; a recommended touch system is 60 touches. Examples: 100 people → 10–15 closings; 250 people → 25–37 closings.

Questions this video answers

10 lead-gen levers

1) Structure and build your database; 2) Implement a value-added touch system

10–15%

A 60-touch system

10–15 closings

I'm not here to sell you leads or get paid at closing. I'm here to help you build systems into your business that allow a steady stream of leads to come in. So if you're with clients, leads are coming in. If you're with family, leads are coming in. If you're on vacation, leads keep coming in. And this is very simple. Well, simple but not easy. So there are 10 lead gen levers that we teach in million dollar agent method. There are two across the board every agent needs first one is to structure and build your database. 10 to 15% of your inner circle know like trust you datab will either transact with you or refer a piece of business to you. If you have the proper value added touch system in place. Our numbers are 10 to 15%. So if you have a hundred people in your database, there's 10 to 15 closings there. If you have 250 people in your database, there's 25 to 37 closings automatically happening because you have a value added touch system in place. It's a 60 touch system.