Real estate agents should obsess over a few proven lead-generation systems instead of chasing everything. Pick marketing tactics that can each produce 25+ transactions yearly, then follow up relentlessly and convert meetings into commitments.
Doing less makes you more money. Focusing on the things that matter, the things that you know will generate new business. Focusing on those things. Building marketing systems. We call them lead gen levers. In real estate B school we've got six or seven lead gen levers that are solid, proven, that are each good for 25 plus transactions per year. Once you implement them, you have to be working on generating leads, making those calls and then putting up putting them in your follow up systems and then meeting with buyers and sellers and getting them to commit to use you as their agent. If that's not your obsession, then you're really not in the game of real estate and you probably want to reach out for a conversation.
