A real estate agent warns that chasing AI tools won't close more deals. Build a database, talk to it regularly, and post content that matters. The basics still work.
Please stop thinking that AI is the solution to all of your real estate challenges. If you're searching for the next best AI chatbot or AI Social media manager, it is highly unlikely that it will bring you more transactions. It is a massive distraction. You are likely spending hours every week searching for the next best thing, where the thing that actually works is right under your nose. Simply building a database, communicating with your database and extending that database to your digital footprint. Print online with posts that actually engage with your people. So just keep it simple. Do the basics. That is what's going to win the day in the future of real estate.
