A short presentation describing tactics real estate agents use at open houses to add value and generate leads—e.g., offering neighborhood deal lists, follow-up email sequences, and no-cost consultations—to build a repeatable business system around listings and team members.
In the open house setting, you'd have to get a little bit, you'd have to figure out like, what's your angle? And you know, maybe you're just arming yourself at the open house with just a ton of value. So you're, you're, you know that when someone comes in, you've got like the top 10 deals in the neighborhood. You have an article about how Powell is screwing up the housing market. Holy cow. We went to like five open houses this month and the only person that added any value was Francis. And now he's sending us this seven day email sequence afterwards with all these tips about buying a home in the current market. And then he called us on day eight and said, hey, listen, let's sit down for a no cost obligation so you could work this whole system around where your strengths and weaknesses are. And that's just a good example. Like, obviously I'm going deep on this specific situation, but for anyone, this is how you build an actual business. Let's say Francis was an agent on my team. He'd be running my listings with the system that's already in place. So now he's got to go build the system. But he has the benefit of all these listings.
