Optimize the Heck Out of the System 🔶🟢🟪🔴 #realestateagent #larshedenborg #successmotivation

18 May 2023

Watch on YouTube

Short excerpt from a May 18, 2023 YouTube motivational talk for real-estate agents about maximizing the value of home-search leads. The speaker contrasts dismissing a lead source (e.g., pay-per-click leads) with deeply optimizing that channel through coordinated outreach — text sequences, call sequences, email sequences — and continuous improvement of the system.

There are going to be a lot of opportunities to not only get distracted, but to kind of do something. Let's take home search leads, for example. You could buy some pay per click leads and say they don't work. Or you can go super deep on that lead source and get every drop out of those leads with text sequences, with different call sequences, email sequences, and optimize the heck out of that system.