Proven Economic Model for Real Estate 💰 #larshedenborg #realestateagent #financialfreedom

2 Jun 2023

Watch on YouTube

A short YouTube talk about running a sustainable real estate business using a proven economic model. The speaker (single presenter) emphasizes hard rules for profitability, specifically that lead generation must be limited to 10% of top-line GCI and that paying 30–35% referral fees is unaffordable. The goal presented is to scale agents/teams to financial freedom while preserving margins.

Questions this video answers

10% of top-line GCI.

30–35% referral fee.

In general, we don't have any friends. And we are in a business where we can't run our business with, like, marginal profits. So we have to be running our real estate business on an economic model that works and that only allows us. And I've done this for a decade. I've helped top agents and real estate team leaders scale their businesses to the point where they have complete financial freedom. There are rules that we need to follow when it comes to the economic model. And we can only spend 10% of our top line GCI on lead generation. Right. So we don't have the ability to pay out a 30 to 35% referral fee. Even if you think it's free, it's not. It's literally 35%.