PPC traffic to seller sites doesn't work, the speaker found after months of testing. Instead, focus on expired listings, FSBOs, circle prospecting, and referrals. Radio, TV, and geographic farming work for longer-term plays in the right markets.
Justin asked a question. What's the most cost effective way to drive a lot of traffic to your seller site? Well, driving straight traffic here doesn't work. So I did test that probably eight, nine months ago. For six months I just stopped. Driving straight traffic to this site doesn't work. So doing pay per click to this site doesn't work. So it's the same stuff that we talked about. So in the world of people that have to sell their home, there's only so many places they go, right? They go to someone they already know for a referral. They're expired and you can hit them with a phone call or a mailer. They're FSBO and you can call them or mail them stuff Circle prospecting, just sold, just listed works, but it's a total crapshoot. And then there's bigger stuff, more expensive stuff, which takes a while to get roi. Radio, TV and farming, geographic farming, in that order, are the longest amount of time to get a return. So, I mean, I can't think of anything else really. Billboards in some smaller markets make sense if you're not spending a ton of money on them. Again, it's all about roi. So you need to go where you know, sellers are looking. And expired and fizbos are typically, if you're not doing that at a high level, that's where you start.
