Q&A MEMBERS CALL: How to Get the Most out of Your Database Management System

A real estate professional walks through how to use Top Producer CRM effectively, stressing that success requires daily attention and gradual integration into your existing workflow rather than a sudden overhaul.
William makes a comment. How long does it take to get Top Producer totally implemented? So here's what I would say on that is if it's with any database, any, any CRM, if you didn't have one before and you have to get all your contacts in there and, and all of that, that's the biggest push in getting a database up and running. But then you just have to treat it like a living thing and it can never take a backseat to anything else. So database management needs to be something you focus on every day. That being said, to have your closings in there, to have your listings in there, to have your seller lead management and have it serve as your database, those are the four things that we use Top Producer for. So we've managed our closings in Tap Producer, our listings. It's our main database, so we can search for contacts and then we do our seller lead management in there. Just take it a step at a time. If you don't have a database, that's one thing that's critically important. It's just going to be a process. So I would say anywhere from one to three months it'll take to get totally, to get Top Producer totally dialed in. Make sure you don't put everything in your business off to the side while you implement that tool. And you've got to sell real estate as you implement these tools.










