A broker ranks ways to meet potential buyers: best is getting them into your office, better is coffee shop meetings where you can show other houses, good is going on showings together. Skip custom video emails and micromanaging agents. Use team emails, closing coordinator follow-ups, and annual touchpoints to stay in touch.
A separate question. My main buyer agent is producing great appointments, but he doesn't bring all of them to the office to consult first meeting. So I don't get to meet all of them. I've started sending custom video emails to the clients to introduce myself. Is this a good idea or should I direct my agent to bring them? No, no, no, no, no. So the best case. So there's like a best, better and good. I think it's good to go out on a showing appointment, right. It's not the best, but if you get a buyer on the phone and they want to look at a property and you're feeling good about it, they've answered your qualifying questions. Okay. And you go for the in office and for some reason it doesn't work, that's good, right? Getting in front of a buyer in any setting is good. Attaching a couple other houses to it and meeting at a coffee shop beforehand, that's definitely better. Getting them in the office is the best. Right? It'd be great if you can get every buyer into the office, that'd be great. But it's not realistic, so it doesn't happen. It probably happens a third of the time for us. I've really let up on this because some of my agents are really good getting in front of people and converting them to deals. You know, we've been really successful at converting showing appointments into deals. Not all of my agents, but a couple of my agents in particular, get them in front of a buyer and they can with the right qualifying. So we don't do it for everybody. We still have a lot of qualifiers around it. As far as Brian, you don't want to meet everybody. You just want all of the communications to be from the team and they'll get a feel like, I don't meet anybody. I don't send out any video email. I don't sweat about my agents kind of owning that relationship because they're going to hear from me forever, 60 times a year, forever. My closing coordinator is communicating with them and. And on behalf of Lars and the Lars Group and our team here at ReMax, we appreciate your business. We send out the customer survey from the Lars Group. So don't get involved in trying to manage that relationship. That's the leverage. That's why you want a buyer agent. Yeah. So if your agent just has to know that there's a best, better experience. Good. And avoid the one off showing appointments as much as possible. But sometimes that's all you can get.
