Allison Maslan shows real estate agents how to work their contact database. If you nurture 250 people with personal, high-value outreach, 10 to 15 percent will either refer a deal or become a client. That's 25 to 37 deals a year you're leaving on the table if you ignore it.
10–15%
Approximately 25 to 37 deals
Examples given: 350, 400, 376
So this is where you got to really be critical of what you're putting out and is this really valuable? Am I really making an impression in their life personally and from a real estate market update standpoint and the answer could be yes or the answer could, could, could be no. The numbers are 10 to 15% of a database treated the right way will either refer a deal to you or they're, they'll do a deal with you. So on a database of 250 people that's clean, it's been receiving that level of value. There's 25 to 37 deals there. So in the 1800, whatever that number is for you. But you should really know that number if it's 350 or 400 or 376, like that's the most important number in your business. And then the goal is 10 to 15% is the range that we're looking for but only if you are providing a level of value that you're sending out. Potentially life changing stuff and it's not all real estate related. These are personal, as personal touches as you can do.
