A short recorded presentation highlighting four essential technology tools for real estate businesses: a CRM (speaker recommends Top Producer), direct-response websites (BoomTown, Commissions Inc., Real Launch), Google Apps for Business, and call-tracking/routing (ifbyphone). The speaker emphasizes that these tools increase efficiency, sharing personal usage and transaction-volume evidence to support the recommendations.
Let's get into critical technology tools and I have four now that I use my real estate business. And these in my opinion are must haves. Doesn't mean you need to go out and get them immediately today. But again going back to the marketing technology people and systems, this is a key leverage point in your business and I make it really really simple. So technology sort of an obvious statement here but technology allows agents to get more done in less time with less effort. So there's four critical technology tools for any business. A CRM. So a customer relationship management system. It's basically a way to manage your business. I think we're lucky in that Top Producer provides a tool. Some agents like to pick on Top Producer and I'll get into the specifics of what they might be picking on. The second critical technology tool is a direct response website. My main buyer lead gen platform is Boomtown. I've recently took on a Commissions Inc. License as well. That's an awesome system. And then I have one other website, Real Launch which is working out pretty well for our branded seller leads. It's a pretty nice direct response website as well. It's a little bit more imagey and branded but it does the trick in terms of getting people to to take action. Google Apps for business. It's a no brainer and I'll go through why. Call tracking and recording and call routing. I use if by phone dot com. It's the most robust and least expensive system out there. Ultimately technology, it's not complicated the ones I'm going to go through and it's not expensive. Here is the area where there are lots of shiny objects and lots of squirrels to chase and you have to be really careful not to go down that path. So Top Producers. The real estate CRM that I have closed every single transaction I've done in real estate in Top Producer and we continue to manage this year over 400 transactions, knock on wood. That will we'll get through this year. That will be closed and managed in Top Producer. I think we're up to 1100, 1200 closings or so. Direct response website again Boomtown Commissions Inc. Google Apps for Business. The suite of products that you get there for the price you pay is ridiculous. Call tracking and routing through if by Phone. We'll spend a little bit of time on each of these.
