A short instructional talk describing a strategy for neighborhood 'farming' by sending personalized video texts to contacts in a local database. The speaker recommends sending mini market updates and links to local home reports, notes the time commitment (roughly 1 hour/day to message 500 contacts over 6–8 weeks), and contrasts personalized messages with generic mass texts (citing Gary V’s acceptance of generic messaging).
You got the data out of a whole neighborhood and you wanted to farm that. And this is, we didn't talk about on the, on the Geoform Mastermind, but If you have 500 contacts in a neighborhood and you were to drop video message, video, text to every one of them over the course of a quarter with a mini market update or like make sure you go to dakotaestates.homeeval.com to make sure you're plugged into the home market report. Just the whole fact that you're taking the time to do a video text is super, super powerful. But it does take a little bit of organizing and probably a couple minutes per. So it's time blocking an hour a day, probably five days a week to get through. If you have 500, it'll probably take you six to eight weeks to get through your entire database. Gary V. Was more like, hey, if you're getting the generic that you're just sending to everybody and it was like in a pot, like, hey, if this offends you in any way that this is generic, delete my contact. His personality doesn't really care. The whole personal side of it and that and that actual connection via text, I think it's powerful.
