This is a YouTube video titled "Sell 52 Homes in 52 Weeks: The Open House & Database Formula Every Real Estate Agent Needs" containing a monologue by Lars Hedenborg recorded in July 2025. Lars discusses strategies for real estate agents to build and maintain their databases, optimize value-added touches, and leverage open houses to achieve consistent sales.
If you're out of the build it phase and you got to 250 or 150, every day, you're adding one or two to the database. So the process of building your database is, it's never ending. You're always adding and you're always taking out. And so it's this living, breathing thing. And then your value add touches are. You get optimized and get better with those over time. If you're working any expireds or fizz bos or motivated sellers or open houses, you could easily add five a week just from open houses. You could probably add 10 a week, five buyers and five sellers just from open houses. And if you don't have listings to hold open, we have a message board where I don't know if every market has this, but it's like a Facebook group of all the agents in, in the market and they're regularly posting like any agents want to hold. You know, these listings open this weekend. So if you force me back into production, I would do two open houses a week and my life depended on me selling at least one property per week. 52 closings in the next 52 weeks, I'd probably do three or four a week.
