A real estate agent explains why his team keeps buyer and listing roles separate, allowing buyer agents to take listings only after a year and only within their personal sphere. He says listing generation costs too much in marketing and effort to let agents build brands competing with the team.
Cool. Angel asked question. I have a buyer's agent that wants to start going after listings. This is a cool question. I think he is looking to go after listings to go out on his own. I fear that he is going to stop working. The buyer leads this hard. Should I let him go or is there any way that I can fix this situation? Here's the thing. On my team, we have positions for buyer specialists and listing specialists, and the two positions are very separate. When you're with my team for one year, you have the opportunity to work listings, but not in a way where I'm going to let people prospect or farm or spend money. Like, I'm not going to let them build their brand within my team. It's just not the way it is. It will never be that way. I don't ever recommend it, but they can work their sphere. So for, like, for some of the 36 is not all of the 36 target, but some of those 36 target are 30 buyers and six listings. We actually tasked, we challenged, we put on their goals. For some of our buyer agents that have been on the team for more than a year to sell six listings and 30 buyers, I think one actually has 36 and 6. 42 total, but 36 buyers, six listings. So we actually challenge them to go out and find six listings and bring them to the team and get them close. I would just have a conversation with. With just a very direct conversation. Hey, angel, man. I appreciate that you want to. You want to work both sides of the business. The position we have available on the team right now is for a buyer's agent. After one year on the team, you know, you're allowed to work your sphere, but the position isn't like, the responsibility for the position isn't prospecting for new listings, farming an area. Like, if you want to do that, that's more of an independent agent thing, which is cool. Like, I respect it. And you may angel, take the opportunity to coach this agent a little bit. If they're newer, they don't really know how challenging the fricking business is, how much hard work and money it takes. Like, it takes us over $1,000 to get to the front door of a property. Like, in some of our slower months, and we do radio, which is a little bit more expensive. Some of the slower months, we have like, you know, six or eight calls, and one of our stations cost 10 grand. That's a dramatic example. But whatever you do to generate listings, it's generally a lot of time and effort and usually expense involved so. And this agent may not know what. What all is involved. So that's just, you know, if you like the guy or girl, you might just want to coach, coach him and be like, hey, like, what's. What's really driving this, you know? Do you. I mean, do you want to be on your own? Do you want to work? Because the position's clear. I only have a position for a buyer's agent, and I need you 100% focused on that. And be the best buyer agent this ever market's ever seen. And then in a year on the team, you can work your soi and just have that open conversation with him and see how he responds. If he wants to do both sides, and it's just coming just top grade quickly if you need it.
