Real estate agents combined cold calling, direct mail, and an FSBO training to build a system that generated $90K in GCI. The approach relied on consistent outreach and personal events like Thanksgiving gatherings to create referrals.
Real estate agents combined cold calling, direct mail, and an FSBO training to build a system that generated $90K in GCI. The approach relied on consistent outreach and personal events like Thanksgiving gatherings to create referrals.
The name prospecting just kind of takes like, I'm just cold calling all day long. We always did marketing, you know, so even for sale by owners, we would send them stuff in the mail and call them. So when we were calling them, it was just like, I know I can help you. Did you get that resource I sent over? You know, so it's a system we had to build. The cool thing about this is it is just a journey, right? You need to decide where you want to be, let's say three years from now. Mark did a great FSBO training as well. The compound effect of that training would you have 90,000 under contract on those? Simple 90,000. GCI is under contract now from what he taught last week.
Every time I call somebody, it's like every time I have a papai event at Thanksgiving, I inevitably get a couple referrals. So you could stumble across somebody pretty easily when you're making calls for anniversaries.
And things like that.
