A short monologic transcript from a YouTube talk explaining the speaker’s early experience in real-estate lead generation and conversion. The speaker describes using Google pay-per-click traffic to an IDX property search landing page, focusing for the first 2.5 years on buyer leads and a single memorized conversion script emphasizing speed-to-lead.
The first thing that I figured out. And we teach this very, very differently now. But back in the day, I figured out lead generation and conversion. I'll kind of lump those together. Lead generation and conversion. I had a very simple lead source. This lead source hasn't worked at a high level very profitably. I think it was just Google pay per click. I ran some simple traffic to a landing page and I generated buyer leads. My first two and a half years in the business, I just focused on working with buyers. So I got good at one single script, and they would just log on to my site. It was an IDX property search site. And they would give. More often than not, they would give me decent contact information. And I just memorized a script. It was all speed to lead.
