Real estate agents waste time chasing new tools when they should focus on what works. A 50-person database, treated as potential home sales, beats endless searching for the next easy thing.
I believe more time is going to be wasted trying to find the next tool that makes it easier than actually doing the thing that you probably know you need to do to get the result that you're looking for. Is it possible that you could only have a database of 50 people and you had to sell 50 homes? How would you think about your database differently? Most agents don't have any database put together, but they don't have a mindset of, like, what's the max leverage I can apply to achieve my goal, but also to have the person achieve their goals.
