Build a core database of trusted relationships instead of chasing cold leads. The speaker argues that daily time spent nurturing meaningful connections sustains business growth better than relying on platforms like Zillow.
Build a core database of trusted relationships instead of chasing cold leads. The speaker argues that daily time spent nurturing meaningful connections sustains business growth better than relying on platforms like Zillow.
A lot of the times we're so distracted with a whole bunch of crap that's not building our business. This is me talking to me. We skip over these relationships because we think we're like, we're doing the numbers game and the big game and we're paying for Zillow leads and we're like, let me get fresh new strangers in here that don't like me. But probably you and your team, you're not spending time building a database of like inner circle people that are going to help you succeed where you're placing your emphasis and the result ultimately is that you're building the business that you're focusing on. So if I'm focusing on cracking code on Zillow leads, great, great. You may crack the code on Zillow. These that's working, definitely do it. But spend a little bit of time every day, you personally and your team, 30 minutes every day, where you're committing to a 30 minute time block where you're going to build a database and like legit people that can actually help you build your business. And what could we do for these people over the course of a year as a team collectively, or you, if it's just you, where they will transact with you, that's where I think you, you build the like, the deepest and widest moat around your business is this core database.
