A short monologue from a real estate marketer arguing that cold calling makes a poor first impression and is an inefficient use of time. The speaker advocates building scalable marketing systems (e.g., a Database Touch blueprint, Brand Authority builder, and multiple lead-gen levers) so leads come to the agent instead of relying on cold outreach.
It's a horrible first impression. You get into someone's house and like you met them, just like banging the phone over the head via a cold call. How do you market my home? It's like, clearly you don't know how to market yourself because you're cold calling. If you were a good marketer, you wouldn't have to cold call people. So I just think it's a bad first impression. And this is where my brain goes. I just think there's way better things to spend your time on. Time is better spent on building scalable marketing systems, whether it's our Database Touch blueprint or our Brand Authority builder or we've got eight or nine other lead gen levers that that take some work to implement, but leads are coming to you.
