Short YouTube coaching clip where Lars Hedenborg explains how he built a listings-first real estate business by using strict time-blocking, repeatable systems, and digital branding rather than buying leads (e.g., Zillow). He emphasizes two core systems (Database Touch Blueprint and Brand Authority Builder), targeting expired listings and for-sale-by-owner (FSBO) leads, and promises a bonus "daily top five non-negotiables" representing an ideal day. The clip warns against paying high referral/lead fees (mentions Zillow Flex up to 40% at closing) and urges agents to be militant about calendar management and intentional activity.
Questions this video answers
Up to 40% at closing.
Quickly figured out that the life of a busy agent was not conducive to like crushing it at home, you know, in terms of being a husband and a dad. So I went down, down the path of systems and leverage. I have made all the mistakes, so none of it was perfect, you know, Advice I give you now. I'm going to leave you with a bonus called my daily top five non negotiables which is a perfect day. So I'll leave you with some really tactical advice on how to build a listings focused business. And the industry has become so laz overall where we're just looking for someone else to get in the way of us and a buyer or a seller and we're just gonna pay for that lead, whatever they want to charge us or Now Zillow Flex is up to 40% at closing. The reason I was able to achieve at the level I was able to achieve is because I was really militant about my calendar. Oh for some of you, if I were to follow you around for two weeks and I was just like a little angel or devil, however you want to view me, I probably start as an angel, then you probably by the end of two weeks you'd think I was the devil and I just like smacked you on the head every time you did something that wasn't like a thoughtful, you know, premeditated time blocked activity. I wonder like how quickly you guys would just be bloody if it'd be one day or two days. Some of us wouldn't last a day if we had a seal sales manager in a legit high performing sales organization. So really be a little bit harder on yourself when it comes to where you're placing your time. If you truly buy into the fact that listings controlling listing inventory is where there's massive sustainability and there's ultimately freedom. You should be looking for listings everywhere expires and I'll go through for sale by owners and some strategies there. But as you're working your database, the two non negotiable systems, Legion systems that we have our members build out when they start with us, it's not expired and it's not for sale by owners. It's our Database Touch Blueprint and our Brand Authority Builder. So Database Touch Blueprint is just building a database, feeding it more new contacts every day and then adding value over time. Brand Authority Builder is just being a good digital resident, a digital friend and posting valuable content. So over time you become an authority online and you expand your digital footprint. So as you're doing those activities, make sure that the content that you're putting out is geared toward acquiring sellers.
