Real estate agents need systems in four areas: attracting leads, converting them, delivering for clients, and scaling the business. Dave Hook used this approach to grow his business while working fewer hours.
You know, in real estate, we toss the word systems around quite a bit, but do we really know what it means to build systems, to install systems, to implement systems? You know, we know that systems are the solution, like a business is a system of systems. And if we could just, you know, make a process around things in our business and we can systemize our business, we can scale and we can live an awesome life and our business can support areas of our life that matter more than just selling, selling homes. So we know systems matter. The question is, how do we get to the point where we identify the systems that are needed in our business? We build those systems and then we can run those systems without the business running us. Make sure you stick around to the end of the video. I want to share with you a training I did on the five steps to build your business to a million GCI and beyond. If you liked the video, make sure you give me the thumbs up and subscribe to the channel, turn your notifications on and also leave me comments. You know, when I think about this journey of agent to owner, that's what real estate B school stands for. You know, my journey from agent to owner came through the building of systems. I had never built a business before. I'd never built marketing systems before. I'd never led or managed anybody before. I never built a recruiting system before. All of these systems in the business I had never built before. And you know, one of our members, Dave Hook, he's been in our world for four, I think, going on five years where he was a overwhelmed, you know, agent selling about 80 homes with I think one agent, one administrator losing his mind 70 to 80 hours a week. He committed to this approach and this path, using systems as the solution to be able to leverage himself and to build a business. In fact, he tripled the size of his business and cut his hours in half 5x his take home income. And so how does a guy, an ordinary person like me or like Dave Hook, you know, do that where we can do more, you know, more business, make more money in less time, with less stress, make more money, more freedom, more impact. How are we able to do it where most agents aren't able to do it? And it comes down to systems. And so when I think about systems and your business, I wanted to walk you through the key drivers of your business and the accelerators that go along with each of those drivers. And I want you to hear and evaluate yourself and your business against these drivers and accelerators. And just mindset wise kind of think about are you strong or weak in these different areas from a systems perspective. So the first driver of a real estate business is the attract driver. It's generating new business. It's database marketing, listing marketing and buyer marketing. How many leads do you have coming in consistently that you're not having to pay Zillow or pay some third party to generate those leads? That's attract. When we think of convert, we think about lead management, we think about lead conversion, we think about the consultation process. From a leverage standpoint, how are leads coming into your business? How are they managed? The text sequences, the email sequences, the scripts that are used consistently, the consultation process with buyers and sellers, the conversion rates. Right. Think about how strong are you there From a systems perspective, when we think about convert, we think about the critical technology tools, the client care systems, we think about, you know, transaction coordination. So when you think of convert, when you think of attract, convert, deliver, you know, how strong are you delivering on the promises you make in sales to your buyer and seller clients? From a system standpoint, then we think about scale, which is the fourth driver. It is creating your future, it's knowing your numbers and growing your team. So from a systems perspective and how are you positioned to scale your real estate business? And so Dave and I got to work, tripled his business, 5x his income. He had no children when we started and he has three children now. I didn't have anything to do with him having children. That was already sort of in the works with his wife Jenny. The point being there's more to real estate than just grinding out transactions. And if you think about your business as a system of systems, it allows you to bring the extra extraordinary, you know, to the ordinary because systems are running the repeated processes in your business. So if you're at the point in your journey where you wish there was a step by step training to get to a million GCI and beyond, I put together that training. It's at realestate businessfreedom.com that's realestate businessfreedom.com where you can click on the link below to get access. Now, if you like the video, give me the thumbs up and make sure you also subscribe to the channel and turn notifications on so you're the first to know when a video drops and also leave comments on the video and we'll talk to you soon.
