Real estate agents can boost listings through referral marketing, direct mail to expired listings and FSBOs, and tools like Top Producer CRM and Market Snapshot for neighborhood updates. The speaker recommends polished presentation decks, monthly team training, and email sequences to manage the list-to-close process.
Let's take action. We don't ever leave business school with that taking action. So you have to start marketing for referrals. It's the highest ROI that you'll ever get. Also consider direct mail TO expired and FSBOs and low cost buyer lead listing marketing as we covered. I would definitely consider viral marketing. I think Frank is a great guy. There are a lot of top agents using his video blog and more importantly the guy is a killer marketer. So he's putting together email sequences for different problems in your business. You can go to his website getviral, G E T V Y R A L dot com. He's building out those nine or ten different email sequences. He just loves marketing. So it's a real great resource. I think everyone should have top producer. If you don't have a database at all then you're sort of screwed or you're screwing yourself and you have to get over it and get top producer. But on top of that top Market Snapshot, anyone that owns a house, everyone in my neighborhood that I can get an email address and information on their house, they get Market Snapshot. It's just the best tool that's out there. They added the just listed, just sold and price change emails on there, which I just think is really cool. It's very basic but it is really cool value add. Like you are the market expert for everyone that you have set up on market Snapshot. So do that, don't overthink it. It's think it's 70 bucks a month and you can leverage it for thousands of contacts. Develop a pre list packet and start using it and start pre selling your services. It's really important. It's going to help you if you're going on listing appointments. But more importantly when you start to step out of that side of the business, it's going to allow you to step out and still get very good results as far as conversions and pricing homes. You want to get a listing presentation so PowerPoint or Keynote. You want to get packets completed. I went through, you know what needs to be in those, the elements of those. There's no more last minute appointment prep. You know, so we're like I used to do, I used to step up to the front door and be like holy cow, who am I meeting with? You know, I didn't run comps. Hopefully they're in the file. You know, there's no more of that. Have to know your numbers. I would consider getting keep the current matters. If you have a team, it's a great once a month training thing that we do. And more importantly, you can take those slides. Your team can they give you them in JPEG format. Your team can put them on social media. It really gets buzz going and you can use them in your listing presentation, Claris metrics, their market analysis and their pricing analysis and showing reports. Our MLS allows us to put in a zip code and a price range by 5, 10 or $25,000 increments and look at the amount of showings in those price ranges in that zip code so we can bring real data. And this really helps with price bracketing. Instead of listing a property at 310, which we know is a mistake, you list it at 300, you get triple, quadruple the amount of showings and you got to build out action plans and email sync sequences for your listing client servicing listing management. So while it's active on the market and for the closing, so list to close process.
