Short YouTube advice from Marina Mogilko warning that real estate agents lose time to reactive communication (texts, emails, calls). The speaker cites a 23-minute cost-to-refocus after each interruption and recommends scheduling two daily communication windows (same times each day) and otherwise focusing solely on the immediate money-making task to preserve momentum and save hours per week.
23 minutes
Most agents don't realize how much time they're losing to reactive work, constantly responding to texts, emails, and calls the second they come in. But here's the thing. Every time you break your focus, studies show that it takes 23 minutes to get back on track. So here's what I tell my clients. Set communication windows in your day. Twice a day, at the same time every day you check and respond to messages outside of those windows. Focus solely on the money making task right in front of you. By controlling your communication time, you'll keep momentum on important tasks and save hours each week. Follow for more productivity tips to grow your real estate business and free up your time.
