A speaker describes a practical, repeatable strategy for selling 52 homes in 52 weeks using frequent open houses (two per week) combined with intentional door-knocking and circle prospecting of neighbors. The advice emphasizes invitation-focused outreach (inviting neighbors to preview the property) rather than immediately soliciting listings, and cites members who generate substantial business from open houses.
I've said it before, and I'm pretty sure I could pull it off if I had to sell 52 homes in the next 52 weeks, starting from scratch, I would do open houses. I would do two open houses a week. And I'm an introvert, and I didn't build my business on open houses, but we have members that are doing 250,000 a year, 25 transactions on open houses. And the thing that we would add to it is that we would door knock with intention. Essentially introducing yourself to the neighbors of this seller and basically inviting them to the open house. Hey, come by Saturday at 2pm you can help me pick your next neighbor. Right? They want to see the inside of that house anyway, and you're inviting them. I would also circle prospect around that open house and basically introduce yourself. You're not asking them if they're thinking of selling. You're introducing yourself.
