A single-speaker YouTube talk describing the three internal personalities every entrepreneur must balance: the technician (does hands-on work), the manager (builds systems and delegates), and the entrepreneur/visionary (sets growth direction). The speaker uses a personal real-estate anecdote—entering the business in March 2007, building systems, and selling 27 homes in just under 10 months—to show how founders must shift time from technician work to systems and leadership to scale.
Questions this video answers
March 2007.
27 homes (in just under 10 months).
July 19, 2022.
An entrepreneur is someone that sort of has this vision of growth and they're going to achieve growth no matter what. And they're going to get frustrated if they don't achieve growth. And if we fall out of momentum, we sort of go crazy. And we're very cranky when things don't go our way. And it's not the easiest personality type to reround. But an entrepreneur is someone that embodies these three personalities, but they only really, for the most part, they don't give a lot of time to the second too. So the first one is the technician, that's the person that does the technical work. So when I got into real estate in March 2007, it was only me. I was, you know, figuring out how to build marketing systems and lead follow up systems and nurture systems and sales processes and I was lead generating, I was lead follow, I was doing all the lead follow up, I was presenting, I was showing homes, I was running yard signs, I was designing marketing brochures, entering listings into mls, all the contract to close, repair, like all of it. Right? I was doing all of it. I sold 27 homes in just under 10 months and brand new to the business. So instantly sort of like the top 1% of my market. But a full 100% of my time was spent doing the technical work. Well, I won't say 100% of the time because really early on I realized that I needed some systems in place to like generate leads or like if I was going to give buyer presentations, which I gave a lot of them, I needed a sales presentation. So when you spend time building systems, that's the second personality. So it's the technician is number one. Most entrepreneurs, the E myth is that it's a myth because you spend all of your time or most of your time doing the technical work. The second personality is the manager. A manager sort of creates systems and then gets, get someone to run the system so they can help bridge the gap. And this is with all within the same person. So it's like it's not schizophrenia, it's like triple I guess. Schizophrenia is multiple personality disorder. So it's definitely that this person, the inner manager in us and the third personality is the entrepreneur which we don't give a lot of time to typically. So the manager, their job is to bridge the gap between the technical work, the technician that has to go out there and, and, and you know, lead, generate and do buyer presentations, listing presentations, all of this stuff, negotiate contracts and show homes and all of that, and the visionary which is the entrepreneur spends their time thinking about, man, wouldn't this be great if, you know, we could sell a few hundred homes a year and I wasn't having to work with buyers or sellers, and I could just encourage and coach my agents, and I had a great operations person, and I had great sales manager and I could run the business with.
