Lars Hedenborg says real estate agents need three things before scaling: a clear vision, explicit expectations so your team owns their work, and repeatable processes. Without them, growth gets slower and costs more.
Lars Hedenborg
January 7, 2026
1) Define your vision; 2) Determine expectations; 3) Establish repeatable processes
Three things you need before you start scaling your real estate business. If you don't do this, it will take you more time and cost you more money to build your team. Number one, define your vision. If you're not clear on your vision, your team will lack direction and won't be effective. Vivid Vision by Cameron Herald is a good book to get you inspired. Number two, determine expectations. If you don't know, your team won't either, so they can truly take ownership of their roles. And number three, establish repeatable processes. The longer it takes your new hires to get up to speed, the more it will cost you. Before hiring any agents, make sure you have these three things dialed in so you can start scaling your business the right way.
