Real estate agents should focus on expired listings and FSBOs because these sellers already want to move. One agent generated 50 to 75 listings yearly by dropping off personalized binders, using data services like RedX, and running motivated-seller letter campaigns.
The tactic and my feeling on expireds and for sale by owners is that it's irresponsible to not work expireds and for sale by owners so you can't ignore a large like group, essentially a database of folks that are literally raising their hands saying I want to sell my home. It's irresponsible to just ignore them. So the question is how can you go about selling, securing this business? You could call them which is not what I did. It works though, you could mail them stuff or you could even drop off stuff. There's an agent in my office that in my market for years would just every expired, every for sale bay owner, he would just drop off a binder which was essentially his expanded resume and he would sell 50 to 75 listings per year. And his son was on his team would do all the buyers. So getting something in the hands of expires and for sale by owners I believe is the key. I've always been a user of Red X. There are five data sources within this. We use geo leads. We came up with a pretty good geo farming system as well. We have a motivated seller, a letter campaign as well. That's what these pre foreclosure leads are for. I don't do a whole bunch with bunch with for rent by owners. These are just investor owned properties. But these two data sources here expired leads and for sale by owners this is where we'll spend most of our time. One note on for sale by owners is that your family is driving around or people your friends are driving around. Make sure they know you're on the lookout for for sale by owners and give them instructions and maybe a five or ten dollar Starbucks gift card. If they send you any for sale by owner leads just have them text you the address and a picture of the for sale by owner sign.
