The GIFTOLOGY Strategy - How Small Gifts Can Build a Business #realestate #short #books

This is the way to build a, like, really deep and wide moat around your business is to just treat these relationships like gold, like you're the person, like, reaching out. And I sing happy Birthday to people because nobody else does. And they're like, nobody else. Like, my kids haven't even remembered my birthday yet. And it's, you know, or whatever, right? You want to be that person that is really, really adding tons of tons, tons and tons of value. Another angle here and find the book giftology. I feel like gifting needs to be a part of every one of our businesses. So client giant automates this for a segment of your database. They send out these pretty nice. You pay less than you would if you went and sourced these because they're sending the same quarterly gift to thousands, maybe tens of thousands of people. But gifting is a real good way to stay top of mind. And if you have a 250 in your database, you know, maybe 40 to 50, 30 to 40, might get a quarterly gift of some kind.