AI tools like Perplexity can help with research, but relying on them for marketing content produces generic, forgettable work. Real brand building requires human judgment and a distinct voice that AI cannot generate.
AI is not going to be the holy grail that you think it is. It cannot replace brand building. And honestly, it makes your marketing generic. And I have conversations with AI every day. I use AI in different ways for research. I was able to go into Perplexity, which is an awesome AI tool. I basically just asked Perplexity. We were trying to cross reference the schools that had men's volleyball to schools that had great programs for entrepreneurship and I could do that in about 30 seconds. On perplexity, is it a valuable tool? 100%. And there's lots of tools now that are AI driven, social media or marketing tools for real estate agents. Anything they put out is so bland, it's so watered down. None of it is highly impactful. It's not going to create any engagement whatsoever. And most of the time you could tell if someone's putting out an AI generated or canned piece of content.
