A short YouTube monologue arguing that scripts are essential to sustainably scale a business because they enable consistent, time-blocked conversations with prospective clients. The speaker recommends dedicating a minimum daily chunk of time (example: three hours) to new business development, split into lead generation and lead follow-up, particularly for buyer and seller conversations in their business.
And the reason why scripts are important, you know, take a step back here, is that there's no way to sort of sustainably scale any business without a chunk of the time that that business sort of puts into their business. A chunk of time focused on having conversations with would be clients. Right. In our business, it's would be buyers and would be sellers. Right. We need to dedicated three hours at a minimum. If your business isn't where you want it to be, to what I call there's two aspects to it. Generally it's called new business development, but there's lead generation and lead follow up.
