Real estate recruiting ads work best when they're direct and benefit-focused, not branded. State compensation upfront, take a stance to filter out average applicants, and run 2-3 ads per week consistently on platforms like ZipRecruiter. The speaker shares sample headlines and full ad copy across different tones.
Foreign. Okay, so let's talk about recruiting ads because you should have ads always up and running. They're not always going to produce for you. But you know I would recommend ZipRecruiter with two or three ads. You have an example sample ads that I'll go through here in a second. But here's some must dos for effective recruiting ads. So same thing with our real estate marketing. They have to be benefit rich to attract attention. So we always using direct response principles and less branded. So it's not about ReMax, it's not about the large group. There are elements of that in it but it's mostly about what joining the large group will do for them and how they can take advantage of the opportunity to be considered to join our team. It really should deter average agents or applicants from even applying. Has to talk about how much money they can make on your team. Has to hit some pain points, wasting time, not making enough money. Experience. This is personal opinion but our as say experience is not necessary and training is provided. You know, new agents or even agents that are struggling are looking for training. They're looking for a path to do things differently and better. I do believe they should be provocative. Take a stand on what you think is wrong with our industry. You know, part of what module four was about is, you know, you should be able to articulate where our industry is at and how it's hard as a new agent or an individual agent to really provide a client experience and to focus on all the eight or 10 jobs that a real estate agent has to do. And here's the opportunity to come join a team where even though you're taking a specific position to start, there will be more opportunity as the team grows for them to do different things on the team. And you really have to do this consistently. Just like pumping that well. At least I recommend 2 or 3 ads per week. Mix them up but it has to be consistent. So let me show you and this is in your Dropbox and these are different headlines and I think I have five ads in here and I have five different, you know, bunch of different headlines but you know figures spelled wrong. But these are example headlines. So buyer agents needed for six figure income. Ready to make 100,000 buyer agents needed not, you know, not taking enough dollars home. Three buyer agents needing too much business to handle agents needed for six figure income. Attention real estate agents. Six figure income superstar agents 75 to 150,000 earn 75 to 150 working less than 40 hours per week. How to easily make six figures in real estate buyer agents needed. So you can read through these ads but most of them, you know you can really with not a whole lot of effort you can make your own. So the first one, let's just go through the first one here. So take the stress out of real estate. Life's too short to not enjoy what you do. So that's appealing to all the different jobs that they're doing in their real estate business that they don't like. No more cold calls, no marketing, no office fees, no open houses. Stop working in a negative non productive environment. Join one of the top real estate teams in North America. And you, you know you can, you can, you can tweak this language to match with you and still not lie. You can say one of the most, you know, forward thinking or you know, you can use some adjectives there that are still pretty sexy and exciting without lying. We are looking for several buyer agents that want to make consistent income as part of our fast paced goal oriented team. Work flexible hours on your own schedule. You must be licensed. This one says you know you have to have your license. If you feel you possessive skill email your cover letter resume cover letter should outline if you're in real estate will be sensitive. Last time we advertised an opening we were flooded with applicants and filled the position immediately. Do not procrastinate. Then here's another ad looking for a real estate agent who wants to work with the top producing team in the Charlotte area. Must be willing to work hard, goal driven, highly motivated to earn a six figure income Professional candidate will possess one plus years experience experience in real estate sales capacity, proven track record. Part of this aggressive and dynamic environment will contribute blah blah blah. And then this one's sort of a more formal style and for this one we said we were looking for licensed must be a team player. You know this is the Chet Holmes ultimate sales machine. Add three here. Don't even respond unless you're achiever. Unless you are an achiever and can prove it. Come build an empire within the Lars group, the area's top real estate team. If your average 60 to 75,000 is easily achievable. If you're a star you will earn 150,000 plus young or old. If you have the stuff will know rigorous training program included. Forward resume cover letter for consideration. It's pretty simple to the point add. You can't confuse what you're looking for there. This one is a little bit more you know, talking about the large group and how we're productive. Would you like to get more out of life. Everyone has dreamed of something bigger and better. So what are you waiting for? The secret to a better quality of life is simple action. Exciting things are happening. Forward resume. You can read this nonsense, to be blunt, you know, blah, blah, blah. So anyway, so that's. There's some examples for you to look at, but the whole point is to make them sort of bold and take a stance on something.
