Real estate agents often search for an automated way to generate leads, but there's no shortcut. One client built a successful CRM through consistent manual work, not a magic button.
Tell me the thing that I can turn the button on and I can put some money at it and it's going to produce for me. That doesn't exist. There are guys that are building those things and they're trying to sell it to our industry, and I know them and I know their success rates, and it just does not exist. Or you've got the companies that are charging 30 to 40% referrals, and those are good leads, but you're paying three to $4,000, which is out of economic model, and it's unsustainable. It reminds me of Kirby and Christina. This is an older past client of ours. She basically went into each of their Facebook profiles every day for three years to get all the birthdays and bring them from Facebook into their CRM. And that's how they built their CRM that is now doing over 3 million GCI annually. That, honestly, is not my strong suit, but it requires a little bit of discipline and a lot of patience for the three, six months to see the fruits of that labor.
