Lars Hedenborg tells entrepreneurs to start by personally messaging hundreds of people daily to land clients, using audio or video iMessage instead of email. Build systems only after you've made money. Unscalable work comes first.
Approximately 200 people every day, seven days a week, for 90 days.
You have to do the unscalable. If you're trying to start a fitness trainer business and you didn't message personally 200 people every day, seven days a week for 90 days straight, you're not doing anything that's not scalable. It's not forever and always. So it really depends on your situation. But I would do the thing that is as personal as it possibly could be. I have my iPhone set up as anything that comes from a service literally goes into my spam now on text. So the chances are they're not even going to get it. This goes for even like clients that you guys are working with. Rather than send them an email or a text, send them an audio over imessage so they can hear your voice. Especially if things are like you're in a nasty situation and things are a little heated, take the extra time to send a video, text.
