The Role of a Logo (Realtor) 👩‍🦰 💯 #realtor #branding #larshedenborg

17 Mar 2023

Watch on YouTube

This is a YouTube video titled "The Role of a Logo (Realtor) 👩‍🦰 💯 #realtor #branding #larshedenborg" created on March 17, 2023. The content features a speaker discussing the importance of logos within a broader branding ecosystem, emphasizing that while a logo alone may not influence client decisions, it serves as a visual differentiation point in branding. The speaker reflects on how client decisions are more influenced by personal interactions than just visual elements.

How much does a logo matter? Individually? Not much. As part of a bigger branding ecosystem, it's important because it's part of what your look and feel out into the world is and becomes over time. But I don't think you're ever going to, as I mentioned, a client's ever going to look at your logo versus someone else's and be like, I'm going to work with that Realtor. That client's going to make a decision based on how did you pitch me? How did I feel in the room with you, over the phone with you? It's not a deal breaker. I think why it's important is because it's a differentiation point that is visual.