A real estate agent explains how exceptional client experience generates leads. By sending small gifts, personalized videos, and over-the-top service throughout the buying or selling process, satisfied clients will refer you without being asked. The strategy treats client care itself as the lead-generation engine.
If you treated your clients, your active buyers, your active sellers, from the time they commit to being your client, they sign an agency agreement to the time either their home is on the market or they're looking for homes, they go under contract, they close. If you design that process in a way with different small gifts and different videos that you send out in such a way where the only byproduct of working with you is that the service that you provided was so over the top world class that they would stop someone in a restaurant if they heard the word real estate, you want to do such a good job for existing clients, where client care in and of itself becomes a lead gen lever. So client care is a lead gen lever in our world, starts in the beginning when you sign them as a new client. And the promise you make to them and the thread throughout working with them is that they're getting a level of care that they've never seen, not only with a real estate agent, but with any service provider they've ever been to. Whether that's the best resort they've been to, the best restaurant, whatever they've been to, they couldn't imagine being any better.
