A motivational, how-to talk advising real estate agents to commit to daily, meaningful social media activity: publish quality content every day, actively engage with others’ posts multiple times daily (5–10x), use comments and direct messages to build conversations, and convert those relationships into referrals or transactions.
You've got to commit to the daily process of putting out really good content daily and then also interacting with people. Be social on social media. That's why it's called social media. So instead of just like mindlessly scrolling social media, the commitment is to actually engage with others. Comment. It's crazy to see how old Anders is driving and he's looking at colleges and that's my son Anders. But it's way more impactful if someone posts that about me than ignoring it. Five to ten times a day, you're going to go on to your friends feeds, either on Instagram or Facebook, and you're going to like and engage and make comments. Then you're going to reach out to people personally through DMs or through Facebook Messenger. And so we have some tasks for you to do that aren't very complicated, but they will create traction and help you gain momentum when it comes to actually turning these relationships, meaningful relationships by adding value and turning them into conversations that turn into referrals or direct transactions. That's the game that we want to play.
