The Tools, Systems, Strategies & Support required to scale your business without losing your life!

All right, this is Lars Heddenborg, self proclaimed business freedom expert and I'm the founder of Real Estate B School. I want to go through the tool system strategies and support required to scale your business without using your life. And that is the key. So it's really all about more money, more freedom, more impact. So we want to say that we are working, you know, we don't work for money. We're loving on our clients, we're doing all those good things. When it comes down to it, we are in real estate to make a really good living. The challenge is that most of our freedoms are taken away and we're not able to impact in the areas of life that truly matter. And that's the focus of our time here today. So you are definitely in the right place. If you just know there's another level of growth in your business and you want to hang out with business minded real estate professionals rather than the average agents that are out there. You want to build a multimillion dollar business that also systematically increases your net worth and your time off and you want to make the shift from real estate agent to business owner. Also, if you're not in a good place right now, if you are not where you want to be financially and you don't have a clear path of freedom, you're in the right place. If you're working out of bounds, meaning evenings and weekends, and letting those around you down, you're in the right place. If you're more stressed than anyone you know and you can't seem to get it together, you. You're in the right place. You're constantly missing out on the important life events for the urgent matters of real estate, you're in the right place. All I need you to trust me now is just to know that this is possible. Building a leveraged business that serves your life rather than enslaves you is not only possible, but it's predictable with the right tool, system strategies, support, training and coaching. So scale your real estate business is not hard even in today's climate. A little bit about me. I'm a dad, I'm a husband, I'm a business builder, I'm a podcast host and my best selling author. My first year full year in real estate was 2008. I sold 44 homes instantly 7 days a week. Went over to 400 sides about 5 years later. And that was all during the great Recession years. I've got a multiple seven figure net worth, liquid and monthly residual income in excess of 40,000. I don't say that to brag, just to let you know that I have done the thing that most of the people wanting to come into our world want to do the same things that I've done in my business. And we've trained hundreds of business builders to do the same. I work roughly Monday through Thursday, 11 to 5 or so, I take 10 to 12 weeks of vacation. That was my focus years ago, was to have a life of freedom. And here's the thing, I've made every mistake you can make in business and the only difference between me and other gurus out there is that I'm willing to share all of my mistakes. So the question is, are you willing to take a risk and bet on yourself? Not only is it possible to scale your business without losing your life, but it's predictable when you have a clear roadmap in place. So the question is, this is a tough question for some of you to really think about and be honest with yourselves. Based on where you are today, how confident are you in terms of where you are going? You know, I built a six stage process to go from struggling agent in the start stage to full on business owner. No matter where you are in your journey, we understand where you are and we have tool, system, strategies, resources and support, coaching and training to help you get to your next level. And that's what Real Estate B School is about. I've said it, I started off with it. More money, more freedom, more impact. That is what we stand for. Real Estate B School. So here's the, here's the thing I want to dive right into. For those of you that know you need to come alongside someone that has, has proven what they do works and they've done it for, we're at this for 18, 18, 8 years at this point. So if you want to go further, faster, this is the mission of Real Estate B Schools to help you build a highly profitable business through the use of sustainable systems and empower people so that you can make more money, experience less stress and take more time off. That is our obsession at Real Estate B School and here is what our coaching and training is all about. I'm going to run through it real quick here. So first, first off is for you to consider if we're really a match, should you join us at Real Estate B School? Now we're looking for a very particular kind of real estate business builder and you might be a match. If you're an emerging or existing team leader, you have some administrative support. This program is for them too. So the coaching, training and all the Support is for you and your main administrator. You have to be willing to commit some time to work on your business, roughly three hours a week if you. You have to be coachable and willing to challenge the status quo. We are working against what the real estate industry wants. The real estate industry wants a bunch of single agents that are selling six to eight homes so they can collect all their little MLS fees and all that sort of stuff. That's not what we do at Real Estate B School. You have to be tired of feeling underpaid and overworked and you need to be ready to scale your real estate business and tired of giving up on your personal life. If this is you, you'll be obsessed with Real Estate B School and we would love to have you. So here is what you get in Real Estate B School. I'm going to open up a different window here in a second and show you all the stuff you get. I want to just run through it real slowly here. Unrestricted access to every tool and system you will ever need, no matter where you are in your journey to grow your business. It's every template, every email, every sequence, text sequences on lead conversions or buyer consultation, listing consultation, virtual and in person frameworks. All of our lead gen levers, eight legion levers each are good for about 50 transactions. All of our client care systems are technology tools. Everything to track properly in your business to create a plan that you can implement on to build a team. The culture, the cadence, all of the job profiles and interview processes like all of the stuff that you'll need is included in Real Estate B School. You also get you and your administrator get live coaching, live business coaching Monday and Thursday every week. So you'll have access to either myself or Stacy Peterson who has completely scaled her business and actually exited her business and sold it twice a week. And this is very tactical. You or your administrator or both of you can come on and get all of your questions asked strategic or where is this tool? I am struggling with this, all of that. So that is live coaching twice a week. Then I do a live training every week. Every everything from a deep dive on a tool or system that we have just developed and that members are having success with. I will sometimes interview our most successful members and we can ask questions of them. Oftentimes I will just come on and you can ask anything about me or one of our coaches and then we're also doing a mastermind once a month where we're solving specific problems in your business. So that's once a week. We've developed a set of foundational tools and I'll go over them here in a second. But you get instant access to our foundational tools and our business freedom planning system. I mentioned that monthly mastermind. That's where you get to come in once a month and collaborate with like minded folks. That will help you solve a specific challenge you're having in your business. You get access to our private online community and I'll show you what that is about as well. In addition to all of that, you get access to our four drivers each have three accelerators. For example, the attract driver has database marketing, listing marketing and buyer marketing. So all of our lead gen levers, none of which are paid lead sources, you get access to all of that roughly a $2,000 value. Our convert driver. It's all about getting to the point where you're having a consultation with a buyer seller and getting them to do business with you. That's all about lead management. All the text email sequences, how we send out bomb bombs, all of that appointment setting. So getting someone to commit to meet with you in person or virtually. And then the actual buyer and seller consultation process both in person and virtually. Again, valued at roughly 1997, deliver driver is all about world class service to clients and it's all about client servicing. How do you actually turn your client care into a lead gen Leverage, meaning you can generate business while doing a transaction with with your clients. So buyer and seller client servicing while they're looking for homes, while they're active on the market. Then transaction management, the contract to close process. How do you actually increase your relationship and the depth of your relationship during the most turbulent time of a transaction. And then all of our critical tech tools. Again, another driver valued at roughly $2,000. And then our scale driver is all about creating a plan for the future, knowing your numbers, become the CFO of your business. All of the tracking tools, all of the planning tools, and all of the tools you'll need to grow your team and also to establish a cadence, a culture, make sure your agents are performing and you've got all of that running smoothly in your business. Another driver valued roughly at 2000. So if you act quickly, you get three bonuses. You get access to all of our past intensive workshops. These are two day events, member only events and we've done 15 of them. You get access to all of the content, all of the workbooks, all of the training from 15 past intensive workshops. We've been at this two year for roughly eight years now. You also get access to our team Toolbox, which is all of the training you'll need to onboard new agents. Lead conversion training, role plays, buyer consultation frameworks, sales skills, all of it is included. And those are trained by some of the best inside sales and lead conversion and sales trainers in the industry. The third bonus is you'll get access to all of our past weekly specialist trainings. And I'll show you what that looks like here in a second. So I want to let you see what the member portal looks like and I also want you to check out our private community and then I'll jump back here in a second. So let me jump over to. Give me a split second here. Believe this is it. Here we go. All right, so this is what your login will look like to our, our member portal. So you can see there's a. The team toolbox I mentioned, all the team training tools, the foundational tools, the Business Freedom Planner I mentioned. I'm gonna show you some of that intensive workshops. We also have a market shift toolkit. And then you have the. The drivers attract, convert, deliver. The scale driver is separated into create your future, know your numbers, grow your team, and then you have access to all of the specialist training. So the Business Freedom Planner, this is one of our tools, is called the 3193 Year Vision, One Year Plan, 90 Day World. The Business Freedom Planner is a physical planner that you can order or you have access to a PDF. You could print it out locally where we walk you through all of our planning system. So your annual goals, your quarterly cadence, your ideal week. Right. Choosing your quarterly rocks. Those are the projects that you're going to focus on writing a project plan for those we call bridge the gap. Delegating, elevating, weekly review. So we break it down into a weekly process and then we break it down into a daily cadence. We reflect on each week and we also reflect on each quarter. So that's an example of our business freedom planning system, which is essential to your success. Let me jump in here. I want to go through our foundational tools. I think, yeah, I pulled them up here. So our foundational tools, these are tools that are the baseline of real estate B school, meaning they're really, really important. So if I click on each of these tools, have a series of checklists. So this is a good place to start here. So Personal wellness Assessment, Strategic Business Assessment, Net Worth calculation. Let me click on Net Worth calculation, pulls up a PDF here and it shows you exactly how to go through and implement this tool into your business. Super important. Let me jump Back here. So each of these. So an example here on let's say you're not good with numbers. You don't calculate your net worth. So I do deep dive training on, on all of it. So I go through a seven minute video on the importance of net worth. I go through a six minute video on how to calculate your assets and then I go through how to calculate your liabilities and then you've got this, this checklist here. Everything has a checklist on, on how to. So it's really well thought out. Super tactical and yeah, so and you also have access to the actual foundational tool and that is in. So every, every tool that you'll, that you'll see you'll have access to like the Google Doc or the PDF or the buyer presentation. All, all of that. So that's business freedom. Pet Planner. There was an example of our foundational tools. Let me close out some of these. It gets, it gets a little hairy pretty quick here because there's a lot of stuff in here. So here's an example of one of our. So if you go to grow your team so the grow your team is one of the scale drivers and let's go into hire and onboard team members. So you'll be able, you'll have access to a deep dive training on how to onboard new agents plus access to all of the documents that you'll need for each training. So it's very, very tactical. The scripts, the dialogues, the, the like anything you could possibly need including sample trainings and checklists. So this is like, this is you onboarding an agent on your team and how to do it properly. So you have access to the entire 12 week training that we put together and also the checklist that new agents will follow. And you all of these are editable. Exactly what to do every day, every week when you onboard a new agent that's a system that probably took a thousand hours to build and you can just swipe and deploy. And that's one of a hundred systems that you'll get access to in real estate B school. All right, so that's a good example of a driver and some of the tactical tools, the intensive workshops. So let's go back to Pre Covid here September 2019. So you can see you have access to all of. There's a bunch of documents in here. So this is every time we do Momentum game plan. We did X Factor. How you different? We did a mastermind. We had some of our boardroom high level team leaders talk. We went through the promise which is getting referrals during the transaction process. We had a grow your team panel. We did a strategic growth blueprint and we went through the business growth planner and you get access to. Let's just look here. So the, the workbook from the entire event. So you may not go through this entire event but you may go through sections of it and you have access to all of it here. We did a whole session on X factor and video and. And you have access to all of that training and all of the supporting documents. Super, super important that we go real tactical on it. Then we have a few bonuses. I mentioned the team toolbox. Right. So there are foundational documents that you'll get access to attract convert. So the buyer presentation. Listing presentation. Everything your team will need as you onboard them. Buyer conversion calls broken down into how you track in your business as an agent on a team. Objection handlers mindset. How to crush Internet leads. Different role plays, how you nurture leads, your motivation, time management and then the buyer presentation. Think of the power of this. Then we have the same thing for seller. The mindset for seller leads. Prospecting training. It's a good example of prospecting training. There's a bunch of deep dive trainings here and each of these trainings are give you an example here. Thanks for being here. And also we walk in into. So this is Bill Crespo, one of the most talented sales inside sales coaches that I know. We also have. One of our trainers is Dale Archdeacon who's another pro at inside sales. You have access to all of that training in the team toolbox. And then we have access to all of past our past weekly specialist training. So you can just see here, these are in most recent order. We did a training with Dan Jones called Ninja scripts. He gets a 13 times return on his paid lead sources and he gave us away his hundred page script book and his training system for his new agents. Crazy. And he actually, he actually is one of our business coaches as well. So developing yourself as a leader, it's a good training. I wish I would have been had more access to that. So this is a deep dive training you can see. So this is kind of me training but you can see that I'm doing a very tactical deep dive training on something that we all need to do a better job of. Transactional management versus transformational leadership. Business freedom planner setup. Putting your life first. That's an exercise we do regularly. Your ops team, how they can take over some of your critical tasks in terms of negotiations. We brought three operations leaders on there Mindset shifts shifts technician to leader. How do you make that shift? Need an agent start here. Need an admin start here. All of the tactical trainings, everything is timestamped, all the interview documents like literally everything is here for you to swipe and deploy. Same thing for an administrator. It's a major hire for folks. Right. There's a document here that's step by step what to do to hire an administrator. The ads to run, how to do online applications. Tech tip tech tests the ideal disc. I mean this stuff is super, super tactical. Using your profit first. That's a system that we run by Mike Michalowicz Admin fees in a commission menu. This is super, super cool. So how do you get, how do you, you consistently get paid more than other agents in your market? Where do we go here? How do you get a transaction fee consistently? Right, that's a auto compliance fee document there and that's just getting, getting paid what you're worth hiring onboarding, new agents. X Factor talked about that. Bulletproof your business, lead management, all the stuff associated with it. The tech sequences, email sequences, bomb bombs to send out gold achievement lead conversion challenge. So that is something that most, most of you should be in this all the time and your agents so activity tracker. So this is something you can do for a period of time in your business and you have access to all of the documents. This is a 90 day challenge which is aggressive weekly trackers. You can do this individually or with your team and I hope you're getting the feel of how in depth what you're getting access to is we'll do interviews. The journey from agent to owner. This was a deep dive interview where we interviewed Tyler Goff, someone who's been in our world for five plus years. Backstage pass, that's where we go into. I think we interviewed some folks and we went and did a deep dive with Ellie who runs operations for a team that does roughly 400 units. They've been in our world for a while. They gave all of their trello checklists were big Trello user users buyer marketing the showing special advantage. How do you get out of showing homes and still provide a better service? Right. All of the associated documents. You get with it guys. This is unbelievably powerful. Cracking the talent code. We did a deep dive training where Dan Jones again gave away his 172 page training manual for new agents. Financial freedom mastery. Not a lot of people know how to look at their net worth. And we did a deep dive training and went into why you want to, you know, really master calculating your net worth and master your finances. The buyer consultation framework again, all the associated documents. Look at all these documents. This is all the documents that go into your buyer packets. Productivity listing Legion. Right. Mindset. Social media that works. Listing Consultation framework. Same thing on the listing side. Look at all the documents here that you get access to. Unbelievable power. Power Social proof. Becoming the quote unquote best agent in your market. Agent achievement expander. How do your agents achieve regularly in your business? New agent onboard. We went through that marketing again, perfect lead sequence. That's all about lead management. The 4D calendar system, listing marketing maximizer here. So you've got access to all of these tools and systems. The last thing I will end on here is you get access to a community with businesses anywhere from 250,000 to 500,000, all the way up to 5 million in GCI. And this is where we go live regularly. So you can see this is an example of Stacy Peterson going live for our daily coaching. You can see I was just announcing what's next. In July I did a member interview that's coming next with Chip Bella on leadership. There's another daily coaching. This is just what's coming up here. Some of the trainings here. So this is where I did squeeze a lemon with Dan Jones and he gave away a bunch of like just cool stuff. We've got a bunch of givers 58 minute training on how he tactically achieves a 13 times return on paid home search leads. Unbelievably ridiculous. And then we did a follow up there. Stacy, again with the daily coaching. So you get all the support you need to take your business to the next level. Let me jump back into and just end ended here. So what we stand for, and I mentioned this earlier, it is all about helping you make more money to live the lifestyle you deserve and and you desire. But traditional success in real estate doesn't give you the freedom to joy that time or more time with friends and family. So we want to build your business out in a way where you have more freedom so that you can have more impact in your world and the world in your family and your community and potentially in the world. And I honestly want you to learn from my mistakes, avoid the mistakes I suffered through. As I scaled my real estate business. I went from 44 sides to over 400 sides just five years later. I have a real estate team. You know, I had actually just exited my real estate team. Close to 5,000 families served and I only worked one day a week. I'm actually exited now, but I only worked one day a week in that business and I built a multiple seven figure liquid net worth and have residual income in excess of 40,000. And this is not a bragging sort of statement, it's just the truth of what I built. I want you to know that I have come, I'm coming at this thing from a position of having done the thing I want to teach you how to do. And it's my mission to help you do the same in your business. Here are the options for your membership level. You could do a cancel at any time. No long term commitment. 7, 97 per month. This is your tuition for Real Estate B School. A lot of our members will annual pay and just commit to the year and then they go month to month after that. So you get two months off. If you commit to the entire year of training, coaching, support tool systems and strategies and you get a free almost a $1600 savings. I would say there's no other coaching and training program like Real Estate B School. Here's our guarantee. I don't have any doubt that if you commit and you go all into Real Estate B School, you will get the results. Our guarantees a little different than you might think though. So it's 100% results guarantee. You're 100% guaranteed to succeed if you do the work and you get our support and you plug in. We are here to help you. We'll meet you exactly where you are and we'll push you to the next level. We invest massive resources in supporting you every step of the way. The only time you won't succeed is if you give up when things get challenging and they will and will be there to support you. This is 0% money back guarantee. The only thing I can do is give you a minimum commitment, a monthly commitment. We know our approach works 100% of the time for those who do the work. That's why you need to take 100% responsibility for your results. If you don't do the work or challenge our approach every step of the way, then you won't get the results that you're looking to get. I'll leave you with this thought. Whatever the mind of man can conceive and believe it can achieve. This was my guiding quote for probably three of my most challenging years when I went from 44 as a solo agent to 58. That next year we went to 118 to 178 and then the year after that 2012, 248 and I sold my last home that year, then went on to 310 and 400 plus. Year we did 400 plus. I worked 42 days, made like $2,600 an hour or something crazy in my real estate business. So think about that. It's possible and it's predictable at this point. We've proven it. Hundreds of team leaders have come through our business. Business builders, folks that wanted to do business a little bit differently. So if you make the commitment and act today, you will not be disappointed. And just remember, whatever you can conceive and believe you can achieve. So that is what you get in real estate B school. Much love and respect and we'll see you on the other side.