The Weekly System Top Agents Use to Stay in Front of Their Sphere (Without TECH)

30 Jun 2025

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A short instructional talk showing a simple weekly outreach system top real estate agents use to stay in front of their sphere without relying on tech. The speaker recommends committing to a repeatable structure (e.g., one- or two-per-week touches), scheduling dedicated calendar time for content creation and execution (examples: Monday and Friday one-hour blocks or two two-hour blocks for weekly cadence), and using AI (ChatGPT) to brainstorm content ideas for emails, texts, postcards, and similar touches.

Once you commit to what the structure of this touch system is going to be, you just put it in whatever calendar or spreadsheet and if you have an admin, they're going to come alongside you and make sure these things actually happen. If I were doing this and I didn't have an admin and my goal was two per week, I would have a one hour time block on Monday and a one hour time block on Friday to actually create the content, the email or the text or the working on the postcard or whatever where I've got a couple hours per week to make sure those touches actually go out. If you're committing to one per week, I would still have two hours in the calendar where you're going to make sure that one is to work on it and then one is to actually get it out or execute it. You should never run out of ideas for anything related to anything because you could just pull up chat GPT and you can give it a little bit of context. Hey ChatGPT, you are a high level business coach for real estate agents that specializes in building community and helping agents build their database. I'm looking to send stuff to my inner circle. What are 10 examples of things that I can send.