This Is What Separates Great Team Leads From Great Agents

Great team leads train and hold agents accountable instead of chasing personal sales. Weak accountability creates low-profit teams where leaders end up selling homes themselves and losing money on operations.
I've got a guy working like 90 minutes a week. He'll sell 325 homes this year. You know, he. All he needs to do at this point. I mean, he has people that are coaching even one step backwards. The only thing he would do is coach his agents to stay on task, you know, so it's like it's going from working, working like 10 men to teaching 10 men how to work. And that's, that's the ultimate, you know, transition. And that's where. And you and I had a conversation about this the other day. That's where there, there's more impact in that, you know, to just be the guy that's going to just crush it all day long alone. There's only so much impact you can have in terms of teaching other people and enriching.
That's what I want to ask you also is do you think an agent can be really good at the end of the day if they haven't gone through all these things we're talking about that it takes to be great, like sticking to a schedule, like all. Like if you just provide your team with a certain amount of leads.
Now all of those teams, in my experience that come up from a loose accountability with spending money or with their time, they're very low profit margins and the team leaders end up selling half the homes themselves so that they can make less money than their net profit. So I've coached guys doing 6 million GCI making 750 thousand and their own GCI is a million.
So they're losing money on the team.
Yeah. So it's like this whole.
That's what I would invite all the team leaders to think about of like, who do we have to grow into, who do we have to become to be able to make that sort of impact with our agents?










