To Thrive, You've Gotta do the Work! #realestate #realestateagent #business #businessowner

26 Aug 2023

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A YouTube monologue (Aug 26, 2023) titled "To Thrive, You've Gotta do the Work!" addressing challenges in the real estate industry. The speaker highlights heavy agent attrition (stating 10,000+ agents are leaving the industry each month so far this year), and argues many agents lack disciplined time blocking, marketing systems, and practiced communication scripts needed to succeed.

And the backdrop to all of this is that it's estimated that this year so far, 10,000 plus agents are leaving the industry every month. Right. There are folks that got in the business that probably don't need to be in the business. And I believe it's a couple things. I believe there's a cadence and structure and time blocking that they're not honoring, they're not generating. They haven't built marketing systems in their business, but they're not applying some of these disciplines around learning scripts. So they turn into dialogue, so they sound very natural. So.