A team leader admits he doesn't track conversations with his agents. The speaker argues that tracking meaningful interactions directly drives better results in real estate.
Had a call today with a guy that leads four agents, and he has no tracking or accountability in place for any of his agents. I'm like, you don't even know if they're having conversations in a day. He's like, no, we don't have anything in place. I'm like, holy cow. Like, I'm like, the only thing you need to do is go to your agent, say, hey, listen, I'm going to do this thing. I want you guys to do it with me. We're going to start tracking our meaningful conversations.
