Real estate agents should treat open houses as lead generation, not just sales events. Build repeatable systems and scripts, then delegate to junior agents who can each produce one closing per month from the process.
The end game that you want is.
That, yeah, it'd be great if all.
My listings that I wanted to be held open were held open and I didn't have to. I'm done with open houses. That sort of mentality, which is a good mentality to have because that'll force.
You to do the work to get out of it and just keep pushing.
Through the paralysis.
Analysis.
Trap that you.
Might find yourself in from time to time.
So that applies to pretty much anything.
That you guys will ever work on.
None of it's easy. The default of every agent is just.
To pay for leads and whatever easy button that anyone puts in front of you. And very.
Very few of them work. And if they did.
Work, you know.
It'D be great.
But I don't, I don't know of many of them that are working.
There are some markets that have agents.
For hire.
For showings.
And also to hold open houses.
Open houses to me are a lead generation tool. The reason to.
Hold an open house is to.
Generate business. So I wouldn't hold an open house with an.
Agent that.
Wasn'T in your world.
So like I.
Would either use it for your to generate business for yourself and just optimize.
Yourself out of the.
Crap that you don't need to be doing for those open houses. And then the next step is like you're going to bring an agent in to onto your team. Very simple. Just a junior.
Agent that can run those open houses for you.
And the benefit there is that you have the system built out so there's no guesswork on how to run it. And you're going to teach them exactly how to do it. And they wouldn't do it if it wasn't for you. And they wouldn't have the listings to do it on if.
It wasn't for you.
And you could show them how to get to one closing.
Per month using an open house system because you have.
A track record to show it.
